Business Profile: Cross Fit Fig

What stands out when you visit Cross Fit Fig in Grain Valley is the sense of community. Friends catch up before and after class, members are high fiving each other as they complete their runs outside the building, and participants support each other as they move throughout their workouts. Owner Felix Figueroa, a former college football player, knew this was one of the keys to Cross Fit's success when he first experienced it himself.

"I was always into fitness. Cross Fit was the most fun and most challenging form of fitness I'd encountered, and I could see this being something a lot of people would enjoy to break up the boredom of normal gym workouts," Figueroa said.

Cross Fit Fig has been in business for more than 13 years at locations in Blue Springs and Grain Valley, finally settling at their location at 1500 NW Broadway in Grain Valley, where they've created a welcoming environment for participants at every stage of fitness.

While Cross Fit has become more widely known through social media videos of elite athletes completing impressive feats in gyms or in the Cross Fit Games, Figueroa explains that Cross Fit is truly for individuals at every level of fitness and those who are just beginning their fitness journey are welcome and more the norm at the gym.

"What you see first is the Cross Fit Games or YouTube videos of elite Cross Fit athletes. Those are so far from what we are here on a daily basis. And that's been any Cross Fit gym's biggest challenge, is countering those messages that it's scary, intimidating, or intense. Really, it just takes that courage to step through the doors, and once you get in here and try it, you realize 'oh wow, this is not what I thought it was', and you get hooked".

New attendees start off with an intro session with one of the coaches. 

"We guide you through step-by-step what we do on a day-to-day basis. You go through some foundational movements, and we will teach you how to perform each movement properly," Figueroa said.

"It's like group fitness and personal training, without the cost of personal training. We always have our eyes on you, and we are motivating you and making sure you are doing the right things."

While the workouts are different every day, the routine is the same. Participants start at the whiteboard to go over the workout for the day and break down any complex moves. 

"And then, at your own pace, we allow you to add a bit of weight at a time. Along the way, we're monitoring you to make sure every movement you do is safe."

As Figueroa explains, there are endless modifications can be made to meet participants where they are in their fitness journey. 

"On a typical day, you'll see every walk of life. Fit, unfit, new participants, and veterans to our gym. They are all doing the same workout, but they are doing it to whatever their fitness level is. For example, if it's a pull up. If you can do a pull up, you'll do a pull up. If you are not there yet, maybe you'll try a jumping pull up. If that's too hard, you may try what we call a low bar pull up. All those progressions are designed to get you to the next hardest progression, and if your goal is to do a pull-up, you'll eventually get there. And that goes for every movement."

Figueroa says the community that comes from participants at all different levels of fitness makes it that much more welcoming for new guests. 

"Within your first week, you'll make friends here. Because everyone knows what it's like to start, and the intimidation you feel. Everyone's done it, and so they treat those new people how they were treated when they first started. The environment of support from the coaches, the fellow classmates is unmatched. We say the coaches will motivate you, and we will, but that won't be your number one source of motivation. It will be the people around you that support you."

Cross Fit Fig offers a Fit Start Intro Rate for new guests, which includes a free introductory session and two-month intro rate, as well as two guest passes each month to share with friends. 

For more information, visit CrossFit FIG | Your New Gym for Health and Fitness.

Find Cross Fit Fig on Facebook crossfit fig - Search Results | Facebook. 

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Owner Felix Figueroa supports individuals at all levels of fitness to achieve their goals and be a part of a welcoming community at Cross Fit Fig, located at 1500 NW Broadway, Grain Valley. 

Cross Fit Fig is located at 1500 NW Broadway St, Grain Valley, MO 64029.