Board approves branding services contract, continuation of trail

     The Board of Aldermen approved a resolution to enter into an agreement with candid, LLC for branding services as outlined in the City’s strategic plan during its July 26th meeting.                
      “The main deliverable of the project is a ‘brand position’ which in its simplest form will define how Grain Valley differs from other cities and how we can stand apart, while making sure we portray the most accurate image of the city as possible,” Deputy City Administrator Theresa Osenbaugh said.                
     A new logo and tagline for the City, related marketing materials, along with branding guidelines for staff are included in the overall package. Osenbaugh emphasizes these elements are but a piece of how the City’s brand will be communicated.    
     “The brand position will largely be formed from the qualitative and quantitative research which will include the direct input of the community. As we look to attract more businesses, amenities, residents and travelers, it is imperative that Grain Valley communicates exactly what makes us the best choice for relocation or tourism.”
     The contract with candid, LLC, a Lee’s Summit based firm, totals $33,500; $19,400 to be paid in 2021, with the balance paid in 2022. Research and key messaging sessions will begin in August, with the targeted completion date of March 2022.
     In other business, the Board also approved a resolution to continue construction of phase 2 of the pedestrian trail at Blue Branch Creek. Phase 2 will provide connectivity between the Sni-A-Bar Farms neighborhoods and the high school campus and downtown corridor.
     The next regularly scheduled meeting of the Board of Aldermen will be Monday, August 9, 2021 at 7:00pm in Council Chambers at City Hall.