Grain Valley News
  • Home
  • About
    • Submit Your News
    • Contact
  • News
    • Voter Resources
    • Online Puzzles
  • Community
    • Events Calendar
    • Kindness Awards
    • 2023 Garage Sale Directory
    • Parade
  • Job Board
  • Best of Grain Valley
  • Support
    • Advertise
    • Become A Sustaining Member
  • Business Directory Submission Form
  • Home
  • About
    • Submit Your News
    • Contact
  • News
    • Voter Resources
    • Online Puzzles
  • Community
    • Events Calendar
    • Kindness Awards
    • 2023 Garage Sale Directory
    • Parade
  • Job Board
  • Best of Grain Valley
  • Support
    • Advertise
    • Become A Sustaining Member
  • Business Directory Submission Form








​news

City unveils new branding

5/5/2022

 
     The result of the City's recent branding process was recently debuted, with a new logo, tagline, and positioning statements for use in economic development.
     "Life Outside the Lines" is the City's new tagline, which alludes to the City's placement along the line of 1-70 and outside of the boundary line of areas considered suburbs of Kansas City. The City is emphasizing its status as an exurb, a district straddling suburban and rural areas. 
     "When the strategic plan was set in 2021, dedicating ourselves to discovering what makes Grain Valley unique was a top priority. Grain Valley has grown so fast that we have, in a sense, lost the chance to organically find our identity along the way. candid marketing, our consultant, was amazed at the response received from the community and noted it was the highest return rate they had seen on a project such as this," Deputy City Administrator Theresa Osenbaugh said.
     "Through the responses, they discovered that the community is very passionate about Grain Valley, even if they can’t always put their finger on exactly why. They continually felt a great sense of pride from respondents. From an outside perspective, it became clear that while Grain Valley may seem ordinary, it is actually very different than many communities around us. The way our neighbors take care of each other, the way we have maintained a small town feel while growing exponentially, the ease of life all contribute to that feeling of pride and sense that Grain Valley is a hidden gem. Living here means living life your own way or 'life outside the lines'. This also refers to our geographic location which many said was just far enough away from the hustle and bustle of the 'city'."
     While the process resulted in the new logo and tagline, Osenbaugh emphasized the project goes well beyond those deliverables.
     "We expect the new brand to help showcase that the City is stepping into the current times, matching our growth. The most important thing we’ve tried to stress is this is more than a logo or a tagline, our brand position will really guide us as we work to reach out to businesses, new residents, and more. We are finally able to say more than Grain Valley is a great place to live, work, and play. We are ready to manage our reputation through this brand."
     Economic development efforts are top of mind for the City in rolling out the branding position, and Osenbaugh encourages the community to incorporate the brand into the work they do as well. 
     "This brand was born at City Hall but our dream is to see it spread throughout the community."
     "Some of the biggest benefits from the brand can boil down to correcting outdated perceptions about our community. This in turn, partnered with a new sense of civic pride from residents and businesses owners, can lead to economic growth and help us have a mindset when planning for the future. With increased attention lies the possibility for increased business sales and attraction, tax generation from visitors, workforce attraction and more. We are also excited to move towards a consistent look and feel for messages and designs of the city."
Picture
The new City logo was just one deliverable in a process recently completed with candid marketing. Image credit: City of Grain Valley

Comments are closed.

    RSS Feed

    Categories

    All
    Burton Kelso
    Business
    Cathy Allie
    Celebrations & Transitions
    Census
    City Of Grain Valley
    Columnists
    Community Profile
    Covid19
    Covid-19
    Economic-development
    Education
    Elections
    Financial-health
    Fitness
    Food Inspections
    Good News
    Good-news
    Grain-valley-assistance-council
    Grain Valley Fair
    Grain Valley Historical Society
    Grain-valley-partnership
    Grain Valley Schools
    Health And Fitness
    Health-and-fitness
    Home And Garden
    Jackson County
    Kindness Awards
    Ld
    Letters
    Local News
    Looking Back
    Lorne-meinershagen
    Missouri House Of Representatives
    Missouri Senate
    Musings From The Middle
    Neighborhood View
    On-the-job
    Pets
    Police Blotter
    Quick-news
    Rdn
    Recreation
    Sally-whitaker
    Seniors
    Senior-send-off
    Sports
    State Of Missouri
    Technology
    Tracey-shaffer
    Transportation
    University Of Missouri Extension
    Waynes-world

    RSS Feed

    Archives

    March 2023
    February 2023
    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018

Grain Valley News

Grain Valley News is a free community news source published weekly online. 
(c) 2023 Grain Valley News

Contact Us

PO Box 2972
​Grain Valley MO 64029

Privacy Policy
Picture