It is probably no wonder that gift wrap as we know it started in Kansas City, Missouri. On January 10, 1910, a teenager from Nebraska stepped off a train in KC with little more than big dreams and two shoeboxes of picture postcards. From those inauspicious beginnings an iconic brand was born.
The first foray into other product lines came in 1917 when the Hall brothers “invented” modern gift wrap. During the peak Christmas season, their stationery store ran out of solid-colored gift dressing, which in those days was plain tissue paper.
The brothers improvised by selling fancy decorated French envelope linings. Those sold out so quickly that they decided to begin printing their own gift wrap. The teenager was Joyce Hall, and as they say, "...the rest is history."